exhibition_people-1080_608The German hops marketing company HVG (Hopfen-verwertungs-genossenschaft e.G.) will be one of the key exhibitors at “China Brew and Beverage”, Asia’s largest exhibition for the beer industry. The event starts from October 11th-14th, 2016 at the Shanghai New International Expo Center.

Beer experts are invited to talk to the HVG representatives – Chairman, Dr. Erich Lehmair, as well as Carlos Ruiz, International Sales Manager – about the advantages of German hops and European Quality standards for the hops industry. Other big topics include Craft Beer and how German hops is aiding in creating beer flavors that are hitting current trends. You can meet the representatives from HVG at exhibition hall W1, booth 1P213.

Free seminar for beer and hops experts

Brewers and industry experts are welcome to join a seminar on “German aroma hops and their role in the beer industry” by Carlos Ruiz, International Sales Manager of HVG. This seminar takes place at CBB on October 13th 2016 from 9:00am – 1:00pm in room W1-M1. Geared towards beer experts, this seminar looks at aroma hops from Germany, it’s high quality standards as well as important components such as bitterness, aroma, polyphenol content.

Dates to remember

HVG at China Brew and Beverage
October 11th-14th 2016
Hall W1, booth 1P213

Free seminar at CBB: “Aroma hops from Germany and its role in the beer industry”
October 13th 2016 from 9:00am – 1:00pm
CBB, at room W1-M1 (hall W1, meeting room 1)